The Science Of Getting Rich

I first came across Wallace Wattle's book as part of a programme of personal development which led me to a number of books around self improvement. There are a good number of books available that would fit into this category including notable favourites like “The Power of Positive Thinking.”, “Law of Attraction” or “The Secret". All of which are a very worthwhile read, full of positive and practical advice about retraining one's attitudes and expectations. Many of these books can trace their origins back to Wattle's work which was first published at the turn of the last century in 1900. Wattle's book may be relatively unknown to many yet it is the original source of most of these other great multi-million dollar bestselling books. Wonderfully, this book is available for free as an E-book and can be downloaded by clicking the image below :-     At the core of Wattle's teachings is a relatively simple phrase :- 'Give every man more in use value than you take from him in cash value' – Wallace Wattles At the foundation of any successful business transaction can be summed up in these words. If you consistently give every person more in value than you take from them in monetary value, you will get rich. This can be explained in the following way :-

1) It’s Cash And/Or Time To get rich, you have to consider the TOTAL price of what a customer is paying you, that includes both their money and their time. If you’re offering something for free, your customers are still paying you with their time, so it’s not really free. Look at that last statement again. It’s the main reason that there is such a lot of junk online. If you’re a blogger, you should respect the value of your reader's time and realize that there are lots of other things they could be doing instead of reading your blog. You’ve probably heard the phrase “Content is King” many times before. Now you know why. Start creating brilliant content that gives your readers a lot more value than they’re paying you in time and you will get rich. In the same way, if you’re selling an iPhone App for $0.99 or a Web App for $24.99 per month, your customers are not just spending their money. They are also paying you with their time in learning and using your products. If it takes them ages to do either, and you’re not providing enough value to them and you’re going to quickly be out of business. The same principle applies if you’re a coach, product developer, or any other type of business owner. Always think about both the cash and time you are asking your customer to invest in what you have to offer. 2) The Difference is What Matters The difference between what you get in value and what you give in value is what counts. It doesn’t matter how much you charge for your product or service; as long you make the use value a lot more than the cash/time value, then you’re good. And the greater the difference, the faster you’ll get rich. Aiming for at least a 10 fold difference (e.g., if someone pays you $3, you give them at least $30 worth of value) will make plenty of people talk about your product or service, and that will generate free advertising. 3) Be Honest about Value Calculating the exact value a customer will get from you is not always easy, but you have to be honest with yourself about what you’re really providing. Bogus salespeople don’t become millionaires. Think about it this way: you want the other person to become “richer” as well. You should give them a deal that they’re truly happy about and never make them feel like they got conned. Also, keep in mind that use value is how your customers or readers see it, not how you see it. So it’s their perceived value that counts. Wattle gives the following example by Wattles which explains what this means: Let us suppose that I own a painting by one of the great artists, which, in any civilized community, is worth thousands of dollars. I take it to a remote island and by pure “sales technique” manage to get a native to give you a bundle of furs worth $500 for it. I have really wronged him by doing that, for he has no use for the picture; it has no real value to him, it will not improve his life. But suppose I give him a gun worth $50 for his furs; then he has made a good bargain. He can use the gun; it will get him more furs and plenty of food; it will add to his life in every way; it will make him richer. Think of any single product or service that you ever bought or consumed as a customer which you were truly pleased with and you will see that it will hold true to Wattle's words.   Learn more about how to improve yourself

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